Swift
The hue's who in brand strategy.
PROJECT DETAILS
Swift was a fast-moving company (surprise, surprise) with a constantly evolving list of services. That constant change can turn into a branding nightmare, so we addressed the issue with an intuitive design strategy.
DELIVERABLES
Brand Strategy
Brand Voice
Website Design & Development
Print
A palette with purpose.
Brand strategy
A palette with purpose.
We built the Swift base brand to be bold, clean and recognizable from the get-go. Then we got the color wheel involved. We built a color-coded, systemized design style to associate each service with a specific color, while maintaining brand integrity across every touchpoint.
Results
We strategically tackled Swift Service’s rebrand — positioning them for strong brand recognition and seamless integration of future services as their company continues to grow and diversify their offerings.
The rebrand won an Addy Award.
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