Get some street cred.
PROJECT DETAILS
Not everybody gets the chance to de-uglify the utility box across the street from their office. So we count ourselves lucky that we did.
We partnered with Midtown Renaissance and our peer agencies in OKC for a community beautification project that would make our hometown brighter and bolder than ever.
Beyond the expected.
Beyond the expected.
Our entire brand is built on the cornerstones of our values, which work together to form a picture of the intuitive, creative risk-taking inherent in our work. We captured that creativity with an out-there visual concept (literally).
We took advantage of the shape of the box to create a 3D illusion with our iconic B, and the galaxy design is a play on our name and our tendency to go “Beyond” expectations. Naturally our value icons found a home on the design, near additional elements inspired by sci-fi toy packaging.
Results
We had way too much fun with this one. We set out to further the connection between our community and the arts and approach this project with a values-focused design. Every element of the wrap demonstrates the way we approach creative.
The best part? The box was tagged by a graffiti artist almost immediately after install, only adding to the attitude of the art. Talk about community engagement.
