A brand built for victory.
PROJECT DETAILS
White & Weddle is a civil litigation law firm with a team of attorneys known nationally for their relentless pursuit of truth and fierce advocacy for their clients. They were ready to elevate their existing brand to capture the expertise, skill, and care that they put into every case. It was time to show off the success they’ve shared with their clients in their 20-year history as nationally-recognized lawyers — in word, deed, and looks.
Gilded and elite.
Gilded and elite.
As litigators, a crucial part of each case is establishing trust with the jurors. White & Weddle’s brand needed to portray strength, stand out in a stale market, and demonstrate the individualized attention they give to each client.
We positioned their brand with a confident and regal identity that honors the original look with gold accents and an updated version of the existing logomark.
It was time for the brand to carry the same weight as the reputation.
It was time for the brand to carry the same weight as the reputation.
As refined as
they are relentless.
As refined as
they are relentless.
The site needed to send a message: this team will stop at nothing to bring the truth to light. We developed a website that combined the elegant new brand elements with passionate, no-BS messaging. Sometimes you just gotta grab ‘em by the heart and pull.
Results
We evolved the White & Weddle brand to set them apart from the yawn-worthy look of typical law firms, instantly portraying skill, trustworthiness, and unshakable strength.
