The side effect.

PROJECT DETAILS
Sidecar Bar is a place to see and be seen. When we were tasked to concept and develop new video creative for the brand, we knew the drinks would sell themselves.
There’s an intangible draw to the place — one that was our muse for the creative concept. No flashy graphics, no crazy music and no clever script was needed here. A simple play on the bar’s namesake itself was enough to get the picture.












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By leaning into Sidecar’s effortlessly cool energy, we created video content that felt just as smooth as the cocktails. The final work not only captured the essence of the space, it gave Sidecar a standout visual presence that matched the experience inside.

















Results
By leaning into Sidecar’s effortlessly cool energy, we created video content that felt just as smooth as the cocktails. The final work not only captured the essence of the space, it gave Sidecar a standout visual presence that matched the experience inside.
The work earned 5 Addy Awards.