Clean design with a clear vision.
PROJECT DETAILS
In an industry leaning more and more on automatic machinery, Central Glass is one of the few remaining glass companies who still focuses on skilled labor — so we knew the precision and skill of their work would be nearly unmatched.
We developed a rebrand, website, and brand film for Central Glass that focuses on the artistry and quality of their work, showcasing the unique craftsmanship that you can only get from true artisans.
Design that reflects the craft.
Design that reflects the craft.
Central Glass’s website needed to strike a balance between showing their work in a beautiful, modern layout to mirror the work that they do (pun intended), and also serve strong functionality throughout.
We built multiple heavily-customized forms into the website to streamline Central Glass’ client intake process and improve their ability to serve clients efficiently.
Elegant page animations are utilized throughout to bring a modern, dynamic feel to the entire site while encouraging visitors to keep scrolling.
Magnificence is made by hand.
Magnificence is made by hand.
Central Glass’ post-rebrand brand film would launch them into their next chapter and set the tone for their messaging going forward, so getting the tone right, both in scripting and visuals, was important.
We chose to focus on closeups of hands, tools, the workers themselves — emphasizing the human skill put into every job. It’s that personal touch that makes the work truly excellent.
We made sure Central Glass's excellence was crystal clear.
We made sure Central Glass's excellence was crystal clear.
Results
Central Glass’ new branding, website and brand film positioned them as trustworthy professionals and master craftsmen, securing their reputation of handcrafted excellence in a market moving towards automation.
The work won 3 Addy Awards.
