A little shred and a lot of style.
PROJECT DETAILS
What’s the best way to flex one of the longest ice rails in the country?
You grab a board, hit the slopes and let the mountain do the talking. As advertisers by day and (self-proclaimed) snowboarding pros by night, we knew what had to be done. We geared up and took a ride to film a spot for Birra Birra, the OKC pizza joint boasting the coolest drinks in town.
The next best thing to a shrink ray.
The next best thing to a shrink ray.
The talent’s sick shredding skills would go to waste unless we could sell the payoff of the concept. So we rigged up a greenscreen, fired up the editing programs, and voila: tiny snowboarder.
Being the only folks on the mountain ain't a bad way to start a production day.
Being the only folks on the mountain ain't a bad way to start a production day.
Results
Work is play around here. Our production team filmed a video spot for Birra Birra that gave a clever nod to their iconic ice rail and gave us a chance to cross “shred some gnar” off the bucket list.
The spot won an Addy Award.
